Freelancer UX Designer

12/2018 - Present

Jaan London

(6 Month Project)

UX/UI Designer

 Redesigning the e-commerce site and adding new features. 

  • Obtained user data with analytics reporting, task analysis, and participatory 
design techniques and leveraged that data to create iterative 
improvements, increasing user foot flow by 15%. 

  • Focused on user-centered design principles and created a simple and 
intuitive e-commerce web interface. Adding new icons and features to 
enhance the user's experience. 

  • Creating an online community with a UX modeled after industry-leading 
community sites, combining social proof with e-commerce conversion. 

  • Integrated social media, marketing content, e-commerce to fully implement 
monetized services throughout. 

Pitstop App

(6 Month Project)

UX/UI Designer

A consumer booking application to allow users to book appointments with a variety of services within the motor industry

  • Conducting field research and gathering data to create a user journey and persona to understand the user's behavior and improve the functionality and usability of the target audience. 

  • Based on the research data interactive testing was conducted on the target audience using both low and high-fidelity prototypes. 

  • Solved a problem as users are now able to choose on a variety of services and book with a click of a finger and a time which suits the user. 

  • Furthermore, this helps business owners to be exposed to the world wide web and build an online presence. Also provides them another way to gain potneial customers.


Prototyping Tools



Invision App


UX Design

Low Fidelity 

User Flow

Colour Theory

High Fidelity Prototype


Style Guide & Layout


Data Analysis

Usebility Testing


Task Analysis

User Journey

Competitor Analysis